Hiring a digital agency is a popular choice for companies seeking to maximize their online presence and drive growth. In this article, we summarize the main reasons why hiring a digital agency can be a game-changer for many businesses.
1) Immediate Impact
Experts are familiar with a lot of the likely problems you are encountering before they even look at your data. Of course, they need to verify that what they’ve seen in the past is true in your case, or how your situation might vary somewhat from the general rule. But knowing that the treasure is buried in one of three places is a big advantage in winning the treasure hunt. If you need quick wins and an immediate impact to your marketing ROI, there’s nothing like bringing in agency experts who will also be held accountable for implementing their ideas. The details, after all, is where the devil lives, and implementation is often what separates an agency that is going to do the work, from a consultant who leaves the implementation of his ideas up to you.
Outsourcing digital marketing efforts to a specialized agency can be a cost-effective approach. Hiring and training an in-house team takes a lot of managerial attention and must be repeated as people change jobs. Businesses that employ agencies can access a team of digital experts that serve multiple clients, and gain the advantage of hiring experienced personnel, while only utilizing and paying for the fraction of their salaries applied to your account.
One of the political realities of business is that there are only so many managerial spots. By outsourcing some activities companies can gain the advantages of senior personnel without the internal politics. Agencies have no illusions about being in charge or being promoted within your organization. They’ve been hired to do a job and they know they could be let go fairly easily if they don’t perform. This can make for an attentive, qualified workforce that’s ready to respond to your needs.
4) Extensive Expertise and Specialization
Digital agencies bring a wealth of expertise and specialized knowledge across various digital marketing disciplines. By hiring a digital agency, businesses can tap into specialized skill sets, leverage the latest industry trends, and implement new strategies to achieve their marketing objectives effectively.
5) Access to Advanced Tools and Technologies
Digital agencies have access to a wide range of advanced tools and technologies that empower them to deliver exceptional results. From analytics and reporting to media management tools and software, these resources enable agencies to streamline processes, track performance, and make data-driven decisions. Businesses can benefit from the agency's access to these tools without the burden of investing in expensive software or training their teams.
6) Fresh Perspectives and Continuous Learning
The digital landscape is ever-changing, with new technologies, algorithms, and trends emerging regularly. Digital agencies work with diverse clients and industries that expose them to many innovative solutions to marketing challenges. By collaborating with a digital agency, businesses benefit from out-of-the-box thinking, ensuring that their digital marketing campaigns stand out from the competition and captivate their target audience.
6.5) How is the agency writing this article different from hundreds of others?
- Expert media attribution
- Generating new ideas
- Doggedly pursuing the implementation problems that inevitably come with implementing new ideas.
Good media management is only possible with a solid understanding of how many sales were caused by each media investment. Without knowing what impact advertising had, what can you manage for? Spend? The author of this article, and the founder of Goal Aligned Media, previously worked at MarketShare during the time when they were rated the #1 media mix provider, twice, by Forrester Research. By the end of his seven-year stint there, he managed a team of modelers optimizing $2.5 billion annual advertising dollars across 24 large companies. MarketShare typically charged about one million dollars per year for their media optimization services. That makes sense for giant companies with giant budgets.
For the small to mid-sized companies served by Goal Aligned Media, we can offer a few insights. Most of the work of any media attribution process goes into the hard to estimate data streams, which inevitably are the smaller and poorly recorded media expenses. On the other hand, most of the benefit comes from changes to the large media expenditures. The second major cost of optimization comes with documenting complicated analyses and attempting to indirectly guide their implementation without being directly involved.
As a media agency responsible for media execution, and having had years of experience optimizing billions of media dollars, we can look at your large media expenditures, where the value is, and quickly identify the largest opportunities. The big issues tend to stick out if you’ve seen hundreds of prior scenarios. Similar to the 80/20 rule of marketing, we can offer you the lion’s share of mix-model-attribution benefits for a fraction of the cost.
Take advantage of our experience. Shoot me an email and let’s have a chat about how to improve your media performance.